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Thursday, January 6, 2011

Choosing Domain Name

Domain name is a very important aspect of your website, just like your name is an important aspect of your life and self esteem. Once settled, domain name can be very difficult and expensive to change because:

Website users and clients accustomed the old one.

Campaigns running are connecting to the old domain

Search engine optimization - usually involves many hours of submitting your URl to various indexes and search engines. Once you change URL you must start almost from zero.

Recreating all the incoming links to your new domain
Picking domain resembles picking location for your business. Just as you will not open a luxurious jewelry boutique in the middle of a slum , you don't want your business domain carry a name like shop-for-great-jewellery.com .

If we examine the most popular websites in the net , we won't find many with domain of more than 8 character because domain must be accessible. Accessibility is better if :

A domain is as short as possible

Domain resembles a generic word

Domain does not contain characters like "-" and " _" .

Domain does not contains complex word/number combination like open0698.com

Domain is easy to spell. For example if i told you someone go to domain site123.com most of the chances he would be able to spell it correct.

Domain doesn't resemble other website domain.

Picking a suffix is also an strategic decision. If you refer world-wide, you better buy .com domain because it is the most popular domain suffix in the world. Domains with .net are far less popular therefore you better compromise on a name but not on a suffix. If you represent non profit organization you may considers .org.

If you have a local business you better prefer local domain, like .co.uk . These domains are little more expensive but worth the money because local search engines prefer them over .com and because it gives you a better branding in your country. Large businesses that refer to many countries should consider buying multiple local domains instead of one multi language .com domain. Nevertheless, if you bought a local domain, you should consider buying .com too , in order to prevent leakage to another website.

Remember that good domain names are being taken very quickly; therefore you better precede and purchase yourself a good domain name while it is available

How To Point Your Domain To A Different Webhost

Your website or web address can be called a domain name, and is utilized for your web site as well as for email accounts and to FTP files. You can register a domain name as long as the network solution or server does not show that it is already taken. When you go to register a domain name this is checked automatically. You may also buy existing domains that someone has let expire through expired domain specialty companies.

It is also possible for you to transfer any name that is already active by a web host to a network solution specialist. The process to pint a domain name to your hosting account from a network solution account is somewhat easy.

You can also have many different name extensions for your domains under one domain provider or network solution. It is very important to protect your accounts from being hacked and a program by the name of Domain Protect does this by monitoring and not allowing any name transfers to take place that you have not authorized. Make sure that you provider offers this service to keep your domains from being pirated.

Another tip I would like to give you before we get into how to point your domain to another host is choosing a domain. When choosing a domain do not allow yourself to be prideful, by that I mean don?t choose your name for a business website. I think that everyone should own their own name if possible but not for use as a business website.

For example if you are looking for a mortgage company are you going to look for bobsmithmortgage or wefinancerealestate? Which one makes more sense for a mortgage company to use? Get creative and use the keywords people will be looking for, if you are selling real estate in a particular town try to use the town?s name in the domain, like navarrepropertyforsale or navarrerentals, etc. This is easy to do and will get you much more traffic in the long run.

Now, on to pointing your domain to a new web host. Let?s say that you have registered your domain name with a registrar like Godaddy. You simply log in to your account and look for the domain that you want to edit, then find DNS management. Once you are here, you will see a series of numbers beginning with DNS, replace these numbers with the ones that you get from your hosting company. In most cases you will only have 2 sets of numbers and they will begin like this, DNS1, OR DNS15, etc. But you will have to choose at least 2. Save your changes and wait for about 24 hours in most cases for the change to propagate across the internet, that?s all there is to it.

Traffic Generation from Expired Domains

If you are like most webmasters you have spent a lot of time and energy trying to get your share of online traffic. Chances are that you have probably invested money and time on search engines, classifieds, banner and text link advertisements and e-mail safe lists. Did these methods of promotion bring your website the flood of visitors you were looking for? Would you like to know about an easier more cost effective way to significantly increase your flow of traffic almost over night?

There is a very good alternative to these promotion techniques that is very effective in generating traffic for you. What if you could find a way to gather an already existing traffic base that is, for the most part, overlooked and direct those visitors to your own website? It is even very possible to have traffic coming to your website from such places as DMOZ and the Yahoo! Directory. Not only can this be done legally and very quickly, but it can be achieved for a fraction of the cost of the other traffic generation methods previously discussed.

This truly powerful method of increasing your traffic deals with the use of expired domain names. Each day there are over 3 million website visits that are completely lost because of expired domains. Why does this occur and how can you benefit from it?

Domain name registrations must be renewed at periodic intervals, most often this is yearly, in order to remain active. If the registration renewal is not paid the domain name will expire. When this happens the domain name becomes available for others to purchase and use.

Profiting from expired domain names is about reaping the rewards from the time and effort that a previous webmaster put into a site before it expired. Expired domain will often have link popularity (backlinks from other websites), Page Rank, and be indexed in the major search engines. Often the URL will also be included in paid web directories.

You can make use of expired domain names by either maintaining the website with your own content and links or by simply redirecting the would be visitors to one of your other websites. If you choose to use redirection keep in mind that a domain name with a similar theme to your own will work best.

There is another way that you can profit from expired domain names. Many entrepreneurs will pick up popular domain names that have expired and resell them through forums, online domain name agents, or even sell them at auction on eBay.

Thousands of domain names are expiring every day. Finding the best domain names to register by yourself can be a time consuming task. The good news is that there are companies that offer services to help you locate the expired domains that you need. They provide categorized and searchable listings of available domains and can even provide alerts directly to your e-mail inbox keeping you informed about newly expired domains.

If you need a truly effective method of generating web traffic or you just want to speculate on domain names to resell at a profit expired domain names are your key.
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