NPD: Apple Owners Have More Money and Stuff

Moreover, 66 percent of Apple farm families have three or more computers, while only 29 percent of households with a computer, Windows may be the same request. Not surprisingly, the popularity of the MacBook, 72 percent of owners of Apple is a notebook, while only 50 percent of owners have a Windows laptop.

One step further, Apple owners also have more electronic gadgets. Ownership of iPod, DSLR, camcorders, LCD TVs and navigation is much more common in Apple-owning families of those who only have Windows machines.

Thus, most of us here Hardcore computer users with multiple machines - at least, desktops and laptops. However Surprise - the owner of the ordinary hardcore Apple Computer is more than the average owners of PCs with Windows.

According to research by NPD Group, Apple Computer property line with 9 percent in 2008 to 12 percent this year. Nearly 85 percent of owners of Apple and its own Windows computer.

Probably a strong explanation for this is that Apple computers are more expensive and therefore more likely to reconcile the two income available for e-luxury.

"Even if Apple owners tend to have multiple computers and electronic equipment, also there is also a high correlation between the owners of an apple and more families to consumer welfare," says Stephen Baker, Vice President of industry analysis of NPD. "Thirty-six percent of owners of Apple Computer reported household incomes greater than $ 100,000, compared with 21 percent of all consumers.

"With family income above, although it is not surprising that these customers buy more electronics," said Baker. "Apple has 48 CE, the average household, and household appliances, the average computer has about 24 families of owners of Apple and can buy used in industry as a leading indicator for new products and introducing the most effective.